Our goal is to produce the best possible seedstock in a commercial production environment—without excess feeding and pampering. By managing cattle in large contemporary groups and collecting all data from birth to harvest, we are able to provide the best described seedstock possible.

BALANCED TRAIT SELECTION is our genetic model. Genetic selection starts with the maternal traits, which include fertility, calving ease, mothering ability and stayability. These traits are basic to any cowherd—with the most important trait being the birth of a live calf every year, for a period of six or seven years. We treat our registered cows the same as most ranchers treat their commercial herds, and will not keep a cow if she cannot accomplish this when managed with the herd and within the bounds of a normal breeding season. We stress this basic functionality by using a 50-day breeding season for heifers and cows and by not keeping open females. Our genetic selection focuses on maintaining most traits above breed average. We are careful to avoid the generational stacking of below-average breed traits.

Next, we add the balance of the carcass and growth traits to the selection parameters. When economically feasible, Croissant Red Angus feeds out all the calves not selected as replacement females or bulls (along with calves purchased from our bull customers) to harvest at our ranch.  This allows us to get both performance data and carcass data. This data is invaluable to us, our customers and the breed. Not only is it tied to individual bulls, but it is also tied to our individual cows—which allows us to more accurately understand their contribution to the calf crop.

We use a disciplined approach to stay within our program standards. This, plus large contemporary groups, allows for increased selection accuracy, thereby improving customer satisfaction through the production of more predictable offspring.